The Ruminator’s household (ex-SWMBO#2 – though frankly who knows what she babbles about) has been in deep discussion over the impact of the crisis currently impacting Russia and soon to be recognised by the narod. Hint – you can tell the news channels not to report the crisis but you can’t hide the exchange rate. It’s everywhere on the streets. Anyway this is not a post on Canutian economics – it’s about mistresses.
Ms. R, blogged some time ago on the Great Mistress Firesale in the UK. But the UK and Russian markets are not the same. The UK mistress-market is very thin (unlike the population) and mostly limited, on the buyside, to people with a certain job status. Thus when a crisis hits, mistresses are very rapidly identified as a discretionary spend and dropped from the weekly shopping list. All very dismal science.
In Russia however, the mistress-dyev market is much more developed and deeper. This is not the time to differentiate between sponsorship-dyeving and mistress-dyeving, its the same thing as far as this post is concerned (it’s a semantic difference for marketing and sales purposes.) Furthermore, the mistress -dyev market is, and here I am relying upon reportage from inside the FT, a little more hard-nosed. It (as a collective description of a market) has already secured a number of assets (cars and flats) which will preclude lonely evenings on the MKAD and on Leningradsky Prospect (do those line-ups exist any longer??) I struggle to find an adequate Mistress analog to a pre-nup. How about a pre-now-if-you-want-me-to-do-that-it’s-going-to-cost agreement sound? Works for me.
So there is going to be some price adjustment and the benefits of lying on your back and thinking of (do they think?) are going to be fewer. It may even be that it becomes acceptable to turn up to (insert the name of most recently fashionable restaurant) in only some of this seasons fashion. Though I doubt it , some investment advice follows here; investment in crank diets that make it seem that cigarettes, lettuce and the occasional spoonful of smetana should pay back well. Mistress-dyevs will be clad, inappropriately, in this seasons fashion for some time to come (sic).
There will, of course, be some unemployed Mistress-dyevs – margin calls can be brutal. However, Mistress-dyevs are an essential expenditure if one’s over-developed ego is to be maintained and a little down-scaling should see everyone maintain an element of the status quo ante.
I would like to think that this will mean more seats and more restaurants that serve good food, and I am not being churlish and requiring reasonable-to-good price. Unfortunately, this may be the case in Milan etc and itd but Moscow does not have anywhere that serves good food to which the price filter can be applied.
You can add this to the Schadenfreude post; no self-respecting Russian alpha male has detsky ploshadka weathering.